Allen Hall Public RelationsThis was a student-run PR firm I worked at for 2 years. I began as Account Executive and was promoted to Account Supervisor. Here is some of my work.
Account Supervisor
Client: American Association of University Women (AAUW) of Oregon
Nonprofit that works to advance gender equity for women and girls through advocacy, education, and research, ensuring equal opportunities to learn, earn, and lead.
Social media campaign I created and ran. Oversaw content created by account executives for Instagram, Facebook, and LinkedIn. Developed skills in organization and audience engagement.
Social media captions for an event hosted by Benefit Corporations for Good (BCFG), crafted for Instagram, Facebook, and LinkedIn with a distinct voice for each platform to engage different audiences.
End-of-quarter report for the client summarizing three months of analytics. Learned to condense complex data into a clear, digestible format.
Account Executive
Client: Benefit Corporations for Good
Nonprofit that helps businesses operate as a force for good by balancing "People, Planet, and Profit". They provide certification and support for Oregon businesses committed to social and environmental impact.
Graphics I created for a nation-wide AAUW event with a different tone and voice for each social media platform.
Blog posts for Benefit Corporations for Good (BCFG), involving interviews with company staff and clients of certified Benefit Companies. Developed skills in interviewing, concise writing, and professional communication.
Social media graphics created for Benefit Corporations for Good (BCFG) using Canva and brand colors to maintain consistency across posts.